In partnership with the NYC agency Mucca, I developed initial packaging concepts for the launch of an in-house skincare line for a confidential, premium Korean retailer. The challenge was to create a distinct and luxurious brand identity while designing around stock dispensing components for a new toner, serum, and cream. The work shown highlights a selection of the early form explorations that informed the final strategic direction.

The leading two images are products launched from this scope of work.