Meyer Corporation, North America's largest cookware producer, initiated a major brand refresh for its premium Anolon line. In partnership with the brand agency Tolleson Design, who was updating the visual identity, I was tasked with creating the new, distinct industrial design language for the cookware itself. My role was to ensure the physical products embodied the new brand strategy. Over two full rounds of development, I delivered comprehensive design directions that ran in parallel with Tolleson's deliverables. The work shown here highlights key concepts from those strategic proposals.